Entrepreneurs have been starting websites to sell or market themselves and
their products since the internet was first invented. Successful businesses have
been built on the web. One of the keys to their success has been article
marketing. But, why is article marketing important to business success?
First, articles written by someone who operates a business and website in a
particular niche are given an advantage in search engine rankings. These help to
establish a business owner as the resident expert in his/her field. Those
recognized as experts who provide relevant content get bumped higher in search
engine rankings because their sites are seen as more relevant to the keywords
Second, every article contains a resource box at the bottom that features
information about the author and his business, including a backlink that goes
with the article everywhere it is published. These backlinks are important
features because the search engines are set up to believe that more outside
sites linking back to yours means you know what you are talking about.
This is not the only key to the success of a web based business. It is, however,
one of the major ones that can boost a web page's rankings for the relevant
keywords being searched by potential customers.